our mission is to inspire, educate & entertain
Our Story
Permaculture and regenerative farming offer a different approach—creating food-producing landscapes that are not only more resilient and ecologically functional but also more productive in the long run.
The idea for Three Pools was born when Huw and his long-time raving buddy, Tom Carter, found themselves deep in conversation at a boat party during a festival in Croatia. A year later, in 2017, at just 25 years old and with no farming experience, they—along with a group of friends—took a leap of faith and moved to a farm in Wales. Their plan to rethink farming was bold (and slightly naive), but they knew it had to be financially viable...
That’s where events came in.
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Using their connections to the UK dance music scene, they started by throwing raves to fund their ambitious farming ideas. As the farm evolved, so did the events—expanding into weddings, conventions, wellness retreats, and business gatherings.
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Years later, Three Pools has grown into something special. We’ve built, we think, one of the best small music venues in Wales, hosting internationally acclaimed artists. Our wedding team delivers unforgettable celebrations. Our farm produces high-quality meat while staying true to regenerative principles. All while supporting a thriving team and continuously reinvesting in our land and community.
At its core, Three Pools is about more than just farming or events—it’s about proving that a different way is possible. We want to inspire, educate, and entertain - to show that rethinking food and farming isn’t just a dream—it is actually possible. Stepping outside of what’s expected of you can lead to something extraordinary.
